Project location: Conceptual store
Project date: 2024

The 500-square-meter concept store designed for the 2024 flagship image upgrade of Baoxiniao includes several key areas: casual wear, business, wedding collections, customization, and a café.

The new store concept centers on "professional bespoke tailoring," drawing inspiration from looms and wings. Following the principle of "fabric as the exterior" and "structure as the interior," it redefines the possibilities of display systems. The orderly arrangement of merchandise is combined with scenographic mannequins and props, mirroring the corresponding customization elements on the wing side. This ensures the professional essence of "customization" permeates the entire space.

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项目地点：概念店
项目时间：2024

为报喜鸟2024年旗舰店形象升级所设计的500平米概念店，包含休闲、商务、婚庆、订制及咖啡厅几大区域，在前后场之间由一个“艺术走廊”直通定制与开放休息空间。（报喜鸟长期提携新锐艺术家，出于线下活动考虑，休息区可灵活开放）
新的店铺形象将“西服专业定制”作为核心，从织布机与翅膀提取元素，依照“布料”为表，“框架”为里的原则，重新探索了展示系统的可能性，秩序化的陈列方式与场景化的模特、道具进行结合，呼应翅膀一侧相对应的定制内容，将“订制”的专业感贯穿整个空间。

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